JUNG VON MATT ACADEMY
More than 9 weeks of hard work and the tireless support of Matheo Romahn aka. CORD and many others made this project possible.
The work of art consists of 6 tape art room installations and a mural which was painted on the floor of the terrace.
Overall, the work of art makes up just under one floor of the Jung von Matt agency in Hamburg.
The 7 rooms on the floor all function as individual room installations but the tape connects them to one large installation.
The installation "Edge" is the furtherdevelopment of a work I realized in Tokyo in 2020. I find borders and crossing them very exciting. In the implementation of my work, I often exceed my own limits to implement my visions.
The portal swallows you, twists your head and spits you out into the Academy space.
Cord and I created this room almost at the end of our nine week tape marathon.
All styles we developed during the process merge together in this room.
The academy is a space that you immerse yourself. A place that makes a difference, it stands out from the rest of the Agency. Here anyone drops their pants. Everybody knows something and nobody knows nothing.
It's a space that allows you to learn and get involved. There is a vibe of creating & making, a breath of never-finishing. It's a place that changes and can change others.
It´s not difficult to find the Y in this room. But the real challenge was to create an installation that meets the daily requirements of a creative classroom. Here the students come together to learn , to fail, to Party and try new things. The tape-art work and the light Installation by Lineareal create a symbiotic relationship.
In this room you can find all the colors, materials and techniques that were used to create the Jvm Academy tape style. We have broken down the different styles into their components and sorted them. This space was specially created to generate creative stimulation among the students. By breaking down the art installation into its essential components, color, shape and material, we have created a construction kit from which new styles and ideas should emerge. Students are encouraged to continuously modify and develop their Academy.
One of the central questions we asked ourselves when designing the academy was: How do we create a space that can change dynamically? We created hidden optical illusions and a multitude of details that can be perceived differently depending on the position of the viewer.
One of the main questions that the students of the JvM Academy should deal with is the question of why? Together with Robert Andersen we have developed a concept where a "Y" can be found in every room of the Academy. The message is transmitted via the terrace out into the world for everyone to see.
Y (JUNG VON MATT ACADEMY
Interior & Exterior Art Design
Washi Tape, fabric tape,
foils, road marking paint
Hamburg, Germany, 2021
Tape Art by Atau & Cord (Matheo Romahn)
Photos & Videos by: escapismist
Stephen Williams Associates
Light Installation: Lineareal
Special thanks to:
Heike Lorenz, Robert Andersen,
Susana De Brito, Antonia Mosler